Precision GTM

Precision GTM helps vertical AI and enterprise software companies design GTM for complex products, partners, and enterprise deals.

Focused on companies with strong products that aren't scaling the way they should.

The product is rarely the problem. GTM usually is.

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Who We work with

Companies with strong products that aren't scaling the way they should.

Typically:

Where We focus

1. Defining a wedge that actually lands

Strong products often struggle to enter new markets because the entry point is unclear.

  • define a narrow, credible use case
  • align it to how buyers evaluate solutions
  • create a path to initial adoption

2. Sharpening the category and narrative

When positioning is unclear, sales cycles stretch and teams improvise.

  • clarify the category you are competing in
  • tighten the core narrative
  • make value defensible in enterprise conversations

3. Aligning GTM to how enterprise deals actually work

Deals stall when GTM is not aligned to buying dynamics.

  • align messaging to the economic buyer
  • connect ABM to deal qualification
  • improve how opportunities progress

4. Designing a scalable route to market

Growth slows when targeting and execution are not aligned.

  • refine ICP and segmentation
  • prioritize outbound
  • connect inbound and outbound

How this shows up in practice

AI workflow GTM

Problem
Product assumed enterprise workflows were ready. Deals stalled due to implementation uncertainty.
What changed
  • narrowed to a specific workflow
  • packaged a pilot with defined outcome
  • aligned partner delivery
Outcome
Clear entry point and faster deal progression

Partner GTM

Problem
Strong product, fragmented partner motion. Messaging inconsistent across ecosystem.
What changed
  • defined joint value proposition
  • created structured partner plays
  • enforced consistency
Outcome
Improved alignment and pipeline quality

Legacy → modern positioning

Problem
Value existed but narrative didn't land. Seen as "legacy".
What changed
  • reframed around buyer outcomes
  • simplified story
  • aligned field messaging
Outcome
Stronger positioning in enterprise deals

Pipeline diagnostics

Problem
Pipeline existed but conversion lagged
What changed
  • structured deal reviews
  • identified misalignment points
  • adjusted GTM motion
Outcome
Clearer path to closing and expansion

Writing

I write about how enterprise GTM actually works, especially for AI and complex systems.

The GTM Operator →

Experiments

Exploring how AI can support GTM systems — from signal integration to deal diagnostics and partner enablement.

Early work, evolving.

About

Mac Gupta

Principal, Precision GTM LLC

Background in product marketing and partner GTM across enterprise software.

Focused on how complex products actually get adopted, sold, and scaled in enterprise environments.

Contact

mac@precisiongotomarket.com